{"id":791,"date":"2007-10-17T07:57:25","date_gmt":"2007-10-17T10:57:25","guid":{"rendered":"http:\/\/www.exitmusic.com.ar\/news\/2007\/10\/17\/los-pormenores-de-la-descarga-de-in-rainbows\/"},"modified":"2020-07-21T16:25:10","modified_gmt":"2020-07-21T19:25:10","slug":"los-pormenores-de-la-descarga-de-in-rainbows","status":"publish","type":"post","link":"https:\/\/www.exitmusic.com.ar\/news\/2007\/10\/17\/los-pormenores-de-la-descarga-de-in-rainbows\/","title":{"rendered":"Los pormenores de la descarga de \u00abIn Rainbows\u00bb"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El 1ro de Octubre, luego del gran anuncio, Radiohead.com recibi\u00f3 un gran tr\u00e1fico para realizar las ordenes de descarga de su nuevo disco. Mientras tanto, todos pregunt\u00e1bamos como iban a hacer para dar soporte 10 d\u00edas despu\u00e9s a las descargas. Pero los temas se pudieron descargar bastante r\u00e1pido, y he aqu\u00ed un vistazo a como fue posible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La banda necesitaba un servicio que les asegurara la distribuci\u00f3n ininterrumpida del disco. W.A.S.T.E. se encarg\u00f3 de las ordenes y su entrega utilizando PacketExchange, un prestador l\u00edder en el segmento de las redes de alta velocidad. De esta forma, W.A.S.T.E. pudo saltarse todo el tr\u00e1fico \u00abcom\u00fan\u00bb de Internet y darle a los fans el disco 100 veces m\u00e1s r\u00e1pido que si hubiera sido a trav\u00e9s de un m\u00e9todo normal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abCon una banda tan prestigiosa como Radiohead, y un lanzamiento tan importante, sab\u00edamos que deb\u00edamos asociarnos con una empresa que pudiera ponerse a la altura de la situaci\u00f3n. Los fans hab\u00edan pagado dinero por el disco, y ten\u00edan derecho a recibirlo tan pronto como fuera posible. Al final del d\u00eda, la gente deb\u00eda hablar del disco, y no del suplicio que fue descargarlo. PacketExchange super\u00f3 nuestras expectativas\u00bb, coment\u00f3 <em>Julie Calland<\/em>, parte de la empresa que maneja a Radiohead, Courtyard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEl lanzamiento no hubiera sido posible sin la empresa. Si el disco hubiera sido lanzado a trav\u00e9s de la red normal, eso hubiera marcado la velocidad de descarga. Esto hubiera tenido repercusiones en la \u00abexperiencia del usuario\u00bb, y hubiera tenido un impacto en la reputaci\u00f3n de W.A.S.T.E.\u00bb, coment\u00f3 <em>Kieron O&#8217;Brien<\/em>, CEO de PacketExchange. \u00abUna encuesta reciente revel\u00f3 que el usuario promedio no espera m\u00e1s de 10 segundos para recibir el contenido que busca, as\u00ed que la velocidad es fundamental\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Vagamente relacionado a esto<\/em>, los temas de <a href=\"https:\/\/www.exitmusic.com.ar\/discografia\/inrainbows\/\"><em>In Rainbows<\/em><\/a> se posicionaron en el <strong>tope de los charts de Last.FM<\/strong>. El track inicial, <a href=\"https:\/\/www.exitmusic.com.ar\/letras\/15step.php\">\u00ab15 Step\u00bb<\/a>, fue reproducido por 67.122 personas la \u00faltima semana. La cifra decae a medida que se adentra uno en el tracklist, llegando a 56.025 personas que reprodujeron <a href=\"https:\/\/www.exitmusic.com.ar\/letras\/videotape.php\">\u00abVideotape\u00bb<\/a> en esta semana.<\/p>","protected":false},"excerpt":{"rendered":"<p>El 1ro de Octubre, luego del gran anuncio, Radiohead.com recibi\u00f3 un gran tr\u00e1fico para realizar las ordenes de descarga de su nuevo disco. Mientras tanto, todos pregunt\u00e1bamos como iban a hacer para dar soporte 10&hellip; <a href=\"https:\/\/www.exitmusic.com.ar\/news\/2007\/10\/17\/los-pormenores-de-la-descarga-de-in-rainbows\/\" class=\"morelink\"> m\u00e1s \u00bb<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1383],"tags":[8,1615],"class_list":["post-791","post","type-post","status-publish","format-standard","hentry","category-noticias","category-radiohead","tag-in-rainbows","tag-julie-calland"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los pormenores de la descarga de &quot;In Rainbows&quot; &#8211; ExitMusicAr | Radiohead Argentina - \u00faltimas noticias<\/title>\n<meta name=\"description\" content=\"El 1ro de Octubre, luego del gran anuncio, Radiohead.com recibi\u00f3 un gran tr\u00e1fico para realizar las ordenes de descarga de su nuevo disco. 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